100% Natural & Organic

Natural dog care,
made for cuddles.

People and puppies, please put your paws together for Breed.

A range of 100% natural and organic dog grooming products designed to keep your best mate clean, comfortable and smelling fresh , without the overpowering fragrances or harsh ingredients found in traditional pet products.

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A happy puppy enjoying a natural bath
Our Philosophy

Less chemicals. More tail wags.

We believe caring for your dog should be simple. Every Breed product is thoughtfully formulated using natural and organic ingredients that are gentle on your dog's skin, coat and senses.

No harsh chemicalsNo overwhelming perfumesNo unnecessary fillers
A dog being cuddled after a Breed wash
Why Breed?

Made for dogs. Approved by humans.

Your dog doesn't need to smell like Nanna's undies drawer or an eighties perm salon to be clean.

Breed products leave coats beautifully fresh, soft and healthy , with subtle, natural scents that both dogs and humans love.

Because clean should smell clean, not chemical.

Product Benefits

What makes Breed different?

Natural & organic

Carefully selected ingredients that are gentle on sensitive skin and healthy coats.

Skin-friendly

Formulated to support your dog's natural skin barrier and help reduce irritation.

Long-lasting freshness

Naturally fresh scents that linger without overwhelming sensitive noses.

Grooming made easy

Simple, effective products that leave coats soft, shiny and easy to manage.

Kind to dogs

Created with your dog's wellbeing in mind, from nose to tail.

The Collection

Everything you need for a happy, fresh pup.

Muddy paws, between,wash freshen,ups, or making your home smell a little more dog,friendly , Breed has you covered.

About Our Ingredients

Good stuff in. Bad stuff out.

Dogs spend their lives covered in whatever they can find. Grass. Mud. Sand. Mystery puddles.

The last thing they need is harsh ingredients sitting on their skin after bath time. That's why Breed uses naturally derived ingredients chosen for their cleansing, conditioning and soothing properties , helping your dog stay healthy, clean and happy.

OatmealCedarLavenderEucalyptusAloe
Natural ingredients used in Breed products
More Hugs. More Snuggles.

Every good dog deserves great care.

Natural ingredients. Beautiful coats. Happier pups. Discover the Breed collection and turn every bath into a tail,wagging experience.

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