Naturally clean.
Wonderfully cuddly.
People and puppies, please put your paws together for breed.
A range of 100% natural and organic dog care products that keep your best mate properly clean, smelling fresh for longer, with no overpowering synthetic fragrances or toxic ingredients.
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Everything you need for a happy, fresh pup
Muddy paws, between wash freshen ups, or making your home smell a little less "them"and a lot more "us", breed has you covered.
No chemicals. More wagging tails.
We believe caring for your dog should be simple. Every breed product is thoughtfully formulated using natural and organic ingredients that are gentle on your dog's skin, coat and senses.
Made for dogs Approved by humans.
Your dog doesn't need to smell like Nanna's undies drawer or an eighties perm salon to be clean.
breed products leave coats beautifully fresh, soft and healthy , with subtle, natural scents that both dogs and humans love.
Our ingredients keep your dog clean, naturally.
What makes breed different?
Natural & organic
Carefully selected ingredients that are gentle on sensitive skin and healthy coats.
Skin-friendly
Formulated to support your dog's natural skin barrier and help reduce irritation.
Long-lasting freshness
Naturally fresh scents that linger without overwhelming sensitive noses.
Grooming made easy
Simple, effective products that leave coats soft, shiny and easy to manage.
Kind to dogs
Created with your dog's wellbeing in mind, from nose to tail.
What dog parents are saying
"My golden retriever has terribly sensitive skin and we've tried everything. breed is the first shampoo that doesn't leave him itchy afterwards. His coat is so soft and the subtle cedar scent is lovely."
Sarah M.
Melbourne, VIC
"We were sceptical about 'natural' products actually working, but breed proved us wrong. The deodorising spray is a game changer between washes. Our house finally smells like a home again, not a kennel."
James & Lila
Sydney, NSW
"Finally a dog wash that doesn't smell like cheap air freshener. My border collie actually seems to enjoy bath time now. The oatmeal formula is incredibly gentle and lathers beautifully."
Emily R.
Brisbane, QLD
Good stuff in Bad stuff out.
Dogs spend their lives covered in whatever they can find. Grass. Mud. Sand. Mystery puddles.
The last thing they need is toxic ingredients sitting on their skin after bath time. That's why breed uses 100% natural and organic ingredients chosen for their cleansing, conditioning and soothing properties, helping your dog stay healthy, naturally clean, and happy.
Everything you need to know
Are breed products safe for dogs with sensitive skin?
How often should I bathe my dog with breed shampoo?
What makes breed different from supermarket pet shampoos?
Will the scent bother my dog?
Can I use the deodorising spray on bedding and furniture too?
Every good dog deserves great care
Natural ingredients. Beautiful coats. Happier pups. Discover the breed collection and turn every bath into a tail wagging experience.
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